The company is made up of professional athletes that have come together to form a high-quality brand that represents independence and accomplishment among the action sports community. The company is headquartered in Carlsbad, California, the mecca of action sports. The company is equally owned by its four founding partners. Tees, polos, walkshorts, boardshorts, and hoodies are just a few of the product lines that the company offers.
This segment can be reached over the Internet and through skate magazine advertising. We plan on developing the skate shop market through an inexpensive postcard method. Surveys indicate that in the fitness and speed market, the average age is 34 years old, breaking down to 48 percent women, 52 percent men, an average of 1.
Market Needs We recognize the need for accessories for the growing market of skaters. We promote SkateSailing as a new sport by providing excursions to wide open areas. A major skate company is willing to lend us the new large-wheel skates for our SkateSailing excursions. However, conventional in-line skates will work just as well.
Soon we will offer SkateAids. The sheer number of existing skates purchased has created a whole new market for products to help increase the life of skates.
We have learned what skaters need for accessories by interviewing experienced skaters. A person does not have to make time to exercise if skating becomes a lifestyle and is worked into daily activities.
Skating is fun and a great cardiovascular workout at the same time. Market Trends We will distinguish ourselves by marketing products not previously available to skaters.
The emphasis in the past has been to sell skates and very few replacement parts. The number of skaters is not restricted to any one single country, continent, or age group, so there is a world market.
We have products for virtually every group of skaters. The fastest growing segment of this sport is the fitness skater. Therefore, our marketing is being directed to service this group.
BladeBoots will be aimed at the recreational skater, the largest segment; however, SkateAids are great for everyone. There is one more way the sport of skating will grow, and that is through SkateSailing. This sport is primarily for the medium to advanced skater.
The growth potential for this sport is tremendous. The same thing happened with windsurfing. It started out here in Santa Monica but did not take off until it had already grown big in Europe. More and more groups are getting together on skate excursions in cities all over the world.
For example, San Francisco has night group skating that numbers in the hundreds of people. The market trends are showing continued growth in all directions of skating. Market Growth With the price of skates going down due to competition by so many skate companies, the market has had steady growth throughout the world, with By January we will get the growth statistics for this year; it is estimated to be over 35 million.
More and more people are discovering, and in many cases rediscovering, the health benefits and fun of skating Industry Analysis Skate sales have undergone tremendous growth and distribution throughout the country. Presently, we will concentrate on Internet marketing.
This will maximize our profit. The Internet is probably the best communication medium for skaters all over the world, and we believe this is the best way to retail our products.
None of them address the problem of entrance to areas that will not allow you to enter while wearing skates, and those products are for the most part bulky and impractical to skate with.
Distribution Patterns We plan on shipping our products using express mail at the U. Post Office as our way of distribution, because it is the least expensive way; however, some credit companies demand a shipping receipt and those will be handled by established shippers.
We are also in touch with a few foreign distribution companies that have contacted us and are interested in our products. Competition and Buying Patterns Each segment of skating has its own buying patterns depending on its own needs. Main Competitors Pegasus Sports International is forming its own market.
While there are a few companies that do make sails and foils that a few skaters are using, ours is the only one that is truly designed for and by skaters.
In the case of foils, storage and carrying are not practical. We need the capital to protect our inventions through patent application and trademark registration.
Our other products do not have competition at this time. We have the reputation and experience that has gained respect from some of the most skilled skaters. We remain close to the skating community through contact with the local skate shops and by giving lessons.Looking for the perfect business idea?
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